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Event Details
| PROGRAM –BRUSSELS, MAY 31ST 2012 |
| The Conrad Hotel, 71 Avenue Louise, Brussels 1050 |
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| 11.45 to 12.15 |
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Registration and refreshments |
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| 12.15 |
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Introduction. From “Mad Men” to “Lead Gen” |
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“As people move ever more of their private, social and commercial lives on to the internet, previously unthought-of business opportunities are coming up against previously unimagined policy concerns” Financial Times, March 2012. |
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- Michael Lee, (Program Chair & Moderator),CEO Lee and Steel LLC and former Chairman and Executive Director, International Advertising Association (USA)
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From communicationto confusion |
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- Pushkar Sane, Co-Founder and CEO, Convergination Ventures (Hong Kong)
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| 12.45 to 1.15 |
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Reactions |
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How is an increasingly competitive and complex world of analytics, content, data and fragmentation creating issues for the advertising and media world? The industry is being evaluated and often judged closely, by consumers, policy-makers and NGO’s. |
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- Jon Chase, Founder and CEO, Velvet Rock Group, Executive Board Director, European Association of Communications Agencies, Chairman of the European Media Agencies Council (UK)
- Sylvie Irzi, Managing Director, Initiative Belgium
- Luc van Os, CEO, Hearst Magazines Netherlands BV
- Pushkar Sane, Co-Founder and CEO, Convergination Ventures (Hong Kong)
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| 1.15 to 1.45 |
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Actions |
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What action has (or will) the European Commission’s (and other governments) inquiries into online advertising and publishing generated? What’s the key focus? Is it responsibility, privacy, ownership, behavioral targeting or competition? What has been the role of the advertising and publishing industry so far? What are the stakes? |
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- Benjamin Edelman, Assistant Professor, Harvard Business School (USA)
- Dominic Lyle, Director-General, European Association of Communications Agencies
- Dr. Oliver Gray, Director-General, European Advertising Standards Alliance
- David Wood, Partner-in-Charge, Gibson, Dunn & Crutcher LLP and Legal Counsel ICOMP
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Reactions │ Actions Conclusions |
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All the panelists will offer their take-away conclusions and observations |
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| 1.45 |
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Lunch |
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When & Where
The Conrad Hotel
71 Avenue Louise
1050 Brussels
Belgium
Thursday, May 31, 2012 from 12:00 PM to 2:30 PM (CEST)
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